Digital Marketing: 3 Tools to Manage Social Media Content Remotely
While you may be used to managing your social media activity through close collaboration with others. It’s worth remembering that it can be managed remotely when circumstances mean more people work from home. Therefore, this article details three tools you can use to ensure your brand’s social media content stays on track.
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Hootsuite
Hootsuite has been around for many years and offers a solution to manage your social media entirely. The service is ideal for brands that have multiple people posting updates to social media pages. Hootsuite also provides some advanced options, such as the ability to manage several Facebook pages.
In addition to this, social media analytics are available, and you can review all your current posts to a page or profile. You also have the option of working with freelancers through the platform allowing them to create and post content, but without giving them sensitive company data if you were to provide them with direct access to your social media. Simply put, Hootsuite will be seen as the premier remote social media tool for many brands.
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Buffer
Buffer is another great option for social media scheduling, but it is more limiting than Hootsuite in several ways. So, it just depends on the solution you’re looking for. Buffer focuses on social media scheduling, and it does a fantastic job at it.
You can add several different social media profiles and add content to a queue to be posted. The service will also advise on the best times to schedule content and can create a posting schedule for you in this way. Also, you can get analytics when you post content through the app.
However, you cannot manage everything through Buffer and will need to use it in conjunction with your social media platforms directly. Crucially though, you can provide access to allow multiple workers to create and schedule content. Buffer is an excellent option if you don’t need all the features that Hootsuite provides.
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Loomly
Loomly is a more recent entry to the market than the other two, but some of the features they offer may just be what you are looking for. Basically, it operates as a social media calendar and is ideal for collaboration with others.
You get much of what you expect, such as the ability to schedule your posts quickly and easily across multiple social media platforms as well as the analytics to go with it. Also included though, is interaction with Facebook and Instagram Ads.
There is also help with idea generation as the app will remind you about special holidays and current Twitter trends. Loomly may still be new and doesn’t yet get the same traffic as Buffer and Hootsuite. However, it offers some innovative features that could be perfect for your business at a competitive price, so it’s well worth checking out.
Of course, it’s possible to run all your social media from the platforms directly. However, it can be time-consuming and challenging to do that. Social media dashboards provide access to all the data you need in one place with the ability to schedule new content as well. The apps mentioned here are all ideal for collaborating with others, meaning it all runs smoothly even when working with others remotely. So, check out Hootsuite, Buffer and Loomly and see which one is ideal for your business needs.
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