The Room That Millennial Buyers Say Is Most Important

Published On: July 5, 2019|Categories: Appliances, Blog, Buyers, Sellers|Tags: kitchen makeovers, millennial buyers, Millennial generation, most important room to buyers, Selling, what buyers want in a kitchen|

You’re never going to appeal to everyone’s primary interest, but some studies suggest that millennial buyers are most interested in a kitchen. It makes sense – the generation that now holds major buying power is collectively a generation that is interested in health, green initiatives, and they work long hours, so ease and convenience is very important to them. So what are they looking for in a kitchen?

What Do Millennial Buyers Want In a Kitchen?

an open area where they can see into a shared dining/living area
Modern appliances, such as garbage disposals, dishwashers, icemakers
Lighter painted wood cabinets or light wood cabinets
Stainless steel appliances
Lots of counter space

It’s no mystery that everyone’s time is at a premium, so many millennials use their time to cook together and connect as a family. In fact, cooking isn’t really viewed as a chore anymore, but rather a family or social activity, and men and teenagers are nearly as often to partake as women. They want to be able to easily converse with those who are next to them or who are studying close by, or children who are playing in a nearby room. Most people these days are multi-tasking, so closed rooms (other than bedrooms and bathrooms) are a turn-off in general.

Modern appliances are important because most millennials grew up with them – they are simply not used to the inconvenience of washing dishes by hand or the eyesore of dishes drying in a sink. They are used to having a garbage disposal to take care of food odors and ice trays take up a lot of space in a freezer. This may not be a make-or-break-it amenity, but most millennials would agree than convenience is very important when they’re in the market for a home.

Lighter colors are the preference by far for this generation, and that included cabinets and shades of wood. If you have dark wood cabinets, paint them a light color like pale lemon or light gray. Make sure to trade out dark cabinet handles for something light and interesting – ceramic, stainless steel, even a throwback to the quartz rage.

Everyone loves stainless steel appliances. They look clean, capable, and luxurious, and match any décor, and clean up well. Millennials also generally prefer gas stoves to electric.

Millennials are trying to bring the art of cooking back, and they also have a lot of electronics, so they require a ton of counter space. This may be impossible for you to do much about without a major kitchen overhaul, but there are always ways to get creative. Could you place an island in your kitchen? Millennials also value creativity, so don’t be afraid to approach a challenge in a new way!

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