Are Photos Putting Your Listed Home in the Right Light?

Are Photos Putting Your Listed Home in the Right Light?If your real estate listing agent is hiring a professional photographer, you probably do not need to worry about how your interior photos will look.  However, as cameras and smartphones have improved their resolution and image capabilities, most real estate listing agents are taking their own photos of homes, or they’re letting an assistant do it.

There’s nothing wrong with using a quality digital camera with a minimum resolution of 12 megapixels.  The higher resolutions are primarily for print marketing, as the size of the image files are not suitable for online display, as they load too slowly.  The truth is that far more eyes will be on your home online than in print media, so smartphone or consumer digital resolutions work well.

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Concentrating primarily on image resolution over other photo qualities results in poor representation of much of the interior of a home.  Today’s buyers want a bright home, and if your online listing photos are like many, you’re not getting the buyer interest you deserve.  That bright home they want means lots of windows, and the photos are almost always taken with any curtains or drapes open to let in the light.

When you have a high contrast between what’s inside and outside those windows, your interior shots will have poor lighting, contrast, and color quality.  The good news is that you can make sure to ask your listing agent if they’re using HDR photography for your home’s images.  HDR stands for High Dynamic Range.  This is a process of taking multiple images of a scene, each separated by different exposure settings.  Then the images are merged using software to average the high and low exposures.

This means that not only will the interior be brighter, but the exterior through the windows will not be “blown out.”  That’s when you see a bright blob instead of the details outside.  With HDR, the exterior looks as it should, and the interior looks great.  If using a camera, the three to five or so shots are combined, and the lighting adjusted with HDR software.  However, some digital cameras have interior HDR software, and you can set the camera to take the images and process them into one.

There are even apps for smartphones with quality cameras, and these apps do the same thing.  You hold the camera; still, it takes multiple shots and processes them into one with beautiful exposure and quality.  If you want to test this, download a free HDR app, and try it yourself.  Once you see the difference, you’ll want this quality for your home listing photos.  It’s a simple question for your listing agent prospects.  Ask them about their photography, and you want to check out some of their other listings online to check the interior shots.

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4 Bedroom and 3.5 Bathroom Home in the Country Club Estates of Jasper, IN! This elegant home features a 1.2 Acre Lot and a finished walkout basement with fireplace, full bathroom, bar area, and a toy room. The main level boasts a beautiful foyer as you walk in the front door with an open staircase, to the right is the formal dining room and to the left is the living room. The master suite has a large tub, walk-in shower and a double bowl vanity!! This home has so many fabulous features including the large kitchen with breakfast nook and island! The oversized 3 car garage is great for storing all your toys, lawn equipment, and cars. This property will not last long. $475,000 Active

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Listing courtesy of Larry Carpenter III from Carpenter Realty LLC.

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